{"id":2690,"date":"2026-10-12T08:59:56","date_gmt":"2026-10-11T21:59:56","guid":{"rendered":"https:\/\/onyxgaming.com.au\/?p=2690"},"modified":"2026-10-27T14:44:46","modified_gmt":"2026-10-27T03:44:46","slug":"portland-memorial-bowls-club","status":"publish","type":"post","link":"https:\/\/onyxgaming.com.au\/?p=2690","title":{"rendered":"Portland Memorial Bowls Club"},"content":{"rendered":"\n
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<\/path><\/svg><\/span> CASE STUDY<\/p>\n\n\n\n

A long-term partnership focused on reinvestment, modernisation and building a sustainable gaming operation.<\/h2>\n<\/div>\n\n\n\n
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Venue profile<\/h2>\n\n\n\n

Portland Memorial Bowls Club is a community-based venue with strong RSL and bowls foundations, operating a diversified hospitality offering including gaming, food and beverage, functions and lawn bowls.<\/p>\n\n\n\n

The Club services a loyal membership base and visiting players, creating a stable and repeat-driven revenue profile with opportunities for continued growth.<\/p>\n\n\n\n

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+129%<\/h2>\n\n\n\n

Revenue Growth<\/strong><\/p>\n<\/div>\n\n\n\n

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+39%<\/h2>\n\n\n\n

Uplift in NMR per machine<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

Before entering the partnership, the Club faced operational, financial and competitive constraints that limited its ability to modernise and grow.<\/p>\n\n\n\n

Key challenges included:<\/p>\n\n\n\n

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  • Limited capacity to reinvest in gaming and facilities<\/li>\n\n\n\n
  • An ageing and outdated gaming floor<\/li>\n\n\n\n
  • Increasing competition from nearby venues<\/li>\n\n\n\n
  • Regulatory and capability barriers to expansion<\/li>\n<\/ul>\n\n\n\n

    These constraints made it difficult to maintain competitiveness and pursue long-term growth opportunities.<\/p>\n\n\n\n

    The Approach<\/h2>\n\n\n\n

    A long-term Full-Service partnership was established to support reinvestment, modernisation and sustainable growth.<\/p>\n\n\n\n

    This approach combined:<\/p>\n\n\n\n

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    • Structured reinvestment and ongoing optimisation<\/li>\n\n\n\n
    • Expansion of the gaming footprint<\/li>\n\n\n\n
    • Modernisation of facilities<\/li>\n\n\n\n
    • Continuous performance monitoring and reporting<\/li>\n<\/ul>\n\n\n\n

      The focus was on building a stable, long-term operating model rather than short-term uplift.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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      \u201cWhat stood out for us was having a partner who understood both the operational and financial realities of a club environment. The Gaming as a Service model gave us the confidence to reinvest and modernise without carrying the risk ourselves.\u201d<\/em><\/em>

      <\/em>Dean Beckman, CEO<\/strong><\/strong><\/p>\n\n\n\n

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      Key Results<\/h2>\n\n\n\n

      The partnership delivered significant and sustained improvement across the venue\u2019s gaming and overall performance.<\/p>\n\n\n\n

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      +129% Revenue Growth<\/strong><\/p>\n<\/div>\n\n\n\n

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      <\/path><\/path><\/g><\/svg><\/div>\n\n\n\n

      +39% uplift in NMR per machine<\/strong><\/p>\n<\/div>\n\n\n\n

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      <\/path><\/path><\/g><\/svg><\/div>\n\n\n\n

      Stronger competitive position within the local market<\/strong><\/p>\n<\/div>\n\n\n\n

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      <\/path><\/path><\/g><\/svg><\/div>\n\n\n\n

      Expanded gaming floor and improved facility offering<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

      Performance improvements were achieved through consistent reinvestment and a disciplined operating approach, supporting long-term stability rather than one-off gains.<\/p>\n\n\n\n

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      Looking ahead<\/h2>\n\n\n\n

      With a modernised gaming floor and structured reinvestment model in place, Portland Memorial Bowls Club is well positioned for continued growth.<\/p>\n\n\n\n

      Ongoing optimisation and investment continue to enhance the player experience and support increased visitation, while future venue improvements will further strengthen its position as a destination venue.ch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      CASE STUDY A long-term partnership focused on reinvestment, modernisation and building a sustainable gaming operation. Venue profile Portland Memorial Bowls Club is a community-based venue with strong RSL and bowls foundations, operating a diversified hospitality offering including gaming, food and beverage, functions and lawn bowls. The Club services a loyal membership base and visiting players, […]<\/p>\n","protected":false},"author":20,"featured_media":2691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"CBBTypography":[],"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"post_folder":[],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t