A renewed Full-Service partnership focused on restoring reinvestment discipline, reducing financial risk and rebuilding gaming performance.
Venue profile
Croatian Club – Geelong is a community-focused hospitality and cultural venue offering dining, functions, social events and gaming to a loyal local membership
Removal of depreciating gaming assets from the balance sheet
Guaranteed annual EGM refresh cycle restored
The Challenge
After transitioning from Gaming as a Service to an Advisory model in 2022, responsibility for gaming investment and decision-making returned to the Club.
Key challenges included:
Limited internal gaming expertise
Inconsistent reinvestment and an ageing gaming floor
Gaming capital competing with broader Club priorities
Declining competitiveness and local market share
Between August 2022 and October 2025, the Club completed only the level of machine and game investment normally recommended for a single year..
The Approach
In November 2025, the Club returned to a Gaming as a Service model, establishing a more structured approach to investment and gaming floor management.
This included:
Onyx purchasing the existing gaming floor
An immediate deployment of five new gaming cabinets
Guaranteed annual machine refresh cycles
Data-led product selection and ongoing optimisation
Management of purchasing, suppliers, deployments and Gaming Monitor liaison
Business Intelligence reporting and local market benchmarking
The model removed the future capital burden from the Club while retaining venue input into gaming floor decisions.
“Gaming as a Service has given us confidence that our gaming floor is well managed and optimised, allowing us to focus on the broader Club.” Croatian Club – Geelong
Key Results
The renewed partnership has established a stronger foundation for rebuilding performance and long-term competitiveness.
Immediate cash injection from the gaming floor purchase
Depreciating gaming assets removed from the Club’s balance sheet
Guaranteed annual reinvestment restored
Reduced operational and compliance risk
Improved performance visibility and decision-making
Early signs of renewed gaming momentum
Performance improvements were achieved through consistent reinvestment and a disciplined operating approach, supporting long-term stability rather than one-off gains.
Looking ahead
With structured reinvestment and specialist gaming expertise now embedded into its operating model, Croatian Club – Geelong is positioned to rebuild performance and strengthen its competitive position.
The refreshed gaming room, upgraded signage and new digital displays are already creating a more contemporary in-venue experience.
Explore What’s Possible, Enquire Today or Call 1300 187 018
