A long-term partnership focused on reinvestment, modernisation and building a sustainable gaming operation.
Venue profile
Portland Memorial Bowls Club is a community-based venue with strong RSL and bowls foundations, operating a diversified hospitality offering including gaming, food and beverage, functions and lawn bowls.
The Club services a loyal membership base and visiting players, creating a stable and repeat-driven revenue profile with opportunities for continued growth.
+129%
Revenue Growth
+39%
Uplift in NMR per machine
The Challenge
Before entering the partnership, the Club faced operational, financial and competitive constraints that limited its ability to modernise and grow.
Key challenges included:
Limited capacity to reinvest in gaming and facilities
An ageing and outdated gaming floor
Increasing competition from nearby venues
Regulatory and capability barriers to expansion
These constraints made it difficult to maintain competitiveness and pursue long-term growth opportunities.
The Approach
A long-term Full-Service partnership was established to support reinvestment, modernisation and sustainable growth.
This approach combined:
Structured reinvestment and ongoing optimisation
Expansion of the gaming footprint
Modernisation of facilities
Continuous performance monitoring and reporting
The focus was on building a stable, long-term operating model rather than short-term uplift.
“What stood out for us was having a partner who understood both the operational and financial realities of a club environment. The Gaming as a Service model gave us the confidence to reinvest and modernise without carrying the risk ourselves.” Dean Beckman, CEO
Key Results
The partnership delivered significant and sustained improvement across the venue’s gaming and overall performance.
+129% Revenue Growth
+39% uplift in NMR per machine
Stronger competitive position within the local market
Expanded gaming floor and improved facility offering
Performance improvements were achieved through consistent reinvestment and a disciplined operating approach, supporting long-term stability rather than one-off gains.
Looking ahead
With a modernised gaming floor and structured reinvestment model in place, Portland Memorial Bowls Club is well positioned for continued growth.
Ongoing optimisation and investment continue to enhance the player experience and support increased visitation, while future venue improvements will further strengthen its position as a destination venue.ch.
Explore What’s Possible, Enquire Today or Call 1300 187 018
